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Channel: case studies | The Partner Marketing Group
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Increasing Your Case Study ROI

Most technology marketers I talk to cringe when I ask how many case studies they have. Companies with hundreds of happy clients may have only a few of them down on paper. For most of us, case studies...

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Be a bragger – 4 ways to showcase your wins

My mother drummed into me that bragging wasn’t a virtue at all. On an individual level braggarts are still frowned upon, but when it comes to business it is something you should do proudly.   Here are...

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Clever, Creative Customer Success Stories

Download the full success story Whether you call them client case studies or customer success stories, they are one of the most – if not the most – important marketing assets you can have. When you...

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How Busy B2B Buyers Want Content

Being in the content business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a report that drove home one of the biggest considerations for...

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Can Marketing Ever Please Sales?

As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted from the marketing department. Maybe we did, but...

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The Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel

You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for...

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Clik here to view.

Increasing Your Case Study ROI

Most technology marketers I talk to cringe when I ask how many case studies they have. Companies with hundreds of happy clients may have only a few of them down on paper. For most of us, case studies...

View Article

Image may be NSFW.
Clik here to view.

Be a bragger – 4 ways to showcase your wins

By Michelle Glennie, The Partner Marketing Group   My mother drummed into me that bragging wasn’t a virtue at all. On an individual level braggarts are still frowned upon, but when it comes to...

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Image may be NSFW.
Clik here to view.

Clever, Creative Customer Success Stories

Download the full success story By Michelle Etherton, The Partner Marketing Group   Whether you call them client case studies or customer success stories, they are one of the most – if not the most –...

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Image may be NSFW.
Clik here to view.

How Busy B2B Buyers Want Content

By Michelle Etherton, The Partner Marketing Group   Being in the content creation business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a...

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Image may be NSFW.
Clik here to view.

Can Marketing Ever Please Sales?

By Cheryl Strege, The Partner Marketing Group   As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted...

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Image may be NSFW.
Clik here to view.

The Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel

By Barbara Pfeiffer, The Partner Marketing Group   You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and,...

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