Increasing Your Case Study ROI
Most technology marketers I talk to cringe when I ask how many case studies they have. Companies with hundreds of happy clients may have only a few of them down on paper. For most of us, case studies...
View ArticleBe a bragger – 4 ways to showcase your wins
By Michelle Glennie, The Partner Marketing Group My mother drummed into me that bragging wasn’t a virtue at all. On an individual level braggarts are still frowned upon, but when it comes to...
View ArticleClever, Creative Customer Success Stories
Download the full success story By Michelle Etherton, The Partner Marketing Group Whether you call them client case studies or customer success stories, they are one of the most – if not the most –...
View ArticleHow Busy B2B Buyers Want Content
By Michelle Etherton, The Partner Marketing Group Being in the content creation business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a...
View ArticleCan Marketing Ever Please Sales?
By Cheryl Strege, The Partner Marketing Group As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted...
View ArticleThe Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel
By Barbara Pfeiffer, The Partner Marketing Group You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and,...
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